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HEADACHE

DaimlerChrysler cutting Dion's ad role
Continues Vegas sponsorship

Photo: Celine Dion performs in this recent file photo. (AP/Kevork Djansezian

AUBURN HILLS, Mich. (AP) -- DaimlerChrysler AG says it is reducing Celine Dion's role in the advertising for its Chrysler unit. The singer has a three-year, $14-million US contract with Chrysler. She appeared in an ad campaign that has been widely used in Canada and the United States. "We're just moving into an exciting new direction," said Chrysler spokesman David Barnas. "I'm not at all saying she wasn't a good fit." Chrysler's new commercials will focus more on the product, Barnas told the Detroit News for a story in Thursday's editions. Dion will appear in a new series of Chrysler public service ads aimed at promoting child safety. Shooting began Monday for the ads, which will debut March 25 with the joint sponsorship of the National Safety Council. They won't mention Chrysler by name. The 2002 contract with Dion included Chrysler sponsorship of her nightly show at Caesars Palace Las Vegas. Barnas said that will continue. "She just did not connect with (DaimlerChrysler) or their brands," said Michael Bernacchi, a marketing professor at University of Detroit Mercy. "It just wasn't a good match."

Plastic Money Identity Fraud Jumps 45%

Identity fraud involving credit and debit cards rose by 45% in 2003 despite the first fall in overall card fraud in eight years, according to new figures today. The practice of creating false accounts in another person’s name, or taking control of another person’s existing accounts, was worth £29.7 million in 2003, the Association for Payment Clearing Services (Apacs) said. The total cost of card fraud fell by 5% to £402.4 million, but Apacs said the decline was entirely due to a fall in fraud committed abroad on UK cards, with crime at home rising slightly. The trade association admitted there was still more to be done to combat card fraud, but insisted: “Cards are still safer than cash.” Today’s figures showed that the largest type of card crime last year was “cardholder-not-present” (CNP) fraud, which was up 6% to £116.4 million. CNP fraud generally involves the unauthorised use of stolen card details in payments by telephone, mail order and Internet. Usually, the card details are taken from discarded receipts in people’s bins, or copied down by corrupt vendors without the cardholder’s knowledge. CNP overtook counterfeit card fraud, which fell by 28% to £106.7 million in 2003, while fraud on lost and stolen cards was also down, by 2%, to £106.1 million. ACS said the falling figures were the result of increasingly sophisticated intelligence systems which help spot fraud by tracking unusual cardholder spending patterns. New “chip and PIN” systems, which are replacing signatures with personal identification numbers to verify payments at the point of sale, would also help cut the figures further in coming years, the group said. The new security measures appeared to be driving criminals to less common types of fraud, with identity fraud up 45% and fraud at cash machines growing by 34% to £39 million Fraud at cash machines can vary from the simple theft of a wallet containing a card and PIN code reminder, to “shoulder surfing”.-John Ives.

 

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CLICK HERE TO READ "THE MONTHLY HERALD"                                         CLICK HERE  TO READ  "Herald Monthly Magazine-Extra"

CLICK HERE TO READ " THE WEEKEND SECTION OF THE HERALD"                     WRITE TO THE EDITOR ruthsielberg@monthlyherald.com