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HEADACHE
Photo:
Celine Dion performs in this recent file photo. (AP/Kevork Djansezian
AUBURN HILLS, Mich. (AP) -- DaimlerChrysler AG says it is reducing Celine Dion's role in the advertising for its Chrysler unit. The singer has a three-year, $14-million US contract with Chrysler. She appeared in an ad campaign that has been widely used in Canada and the United States. "We're just moving into an exciting new direction," said Chrysler spokesman David Barnas. "I'm not at all saying she wasn't a good fit." Chrysler's new commercials will focus more on the product, Barnas told the Detroit News for a story in Thursday's editions. Dion will appear in a new series of Chrysler public service ads aimed at promoting child safety. Shooting began Monday for the ads, which will debut March 25 with the joint sponsorship of the National Safety Council. They won't mention Chrysler by name. The 2002 contract with Dion included Chrysler sponsorship of her nightly show at Caesars Palace Las Vegas. Barnas said that will continue. "She just did not connect with (DaimlerChrysler) or their brands," said Michael Bernacchi, a marketing professor at University of Detroit Mercy. "It just wasn't a good match."
Plastic Money Identity Fraud Jumps 45%
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Identity fraud involving credit and debit cards
rose by 45% in 2003 despite the first fall in overall card fraud in
eight years, according to new figures today. The practice of creating
false accounts in another person’s name, or taking control of another
person’s existing accounts, was worth £29.7 million in 2003, the
Association for Payment Clearing Services (Apacs) said. The total cost
of card fraud fell by 5% to £402.4 million, but Apacs said the decline
was entirely due to a fall in fraud committed abroad on UK cards, with
crime at home rising slightly. The trade association admitted there was
still more to be done to combat card fraud, but insisted: “Cards are
still safer than cash.” Today’s figures showed that the largest type of
card crime last year was “cardholder-not-present” (CNP) fraud, which was
up 6% to £116.4 million. CNP fraud generally involves the unauthorised
use of stolen card details in payments by telephone, mail order and
Internet. Usually, the card details are taken from discarded receipts in
people’s bins, or copied down by corrupt vendors without the
cardholder’s knowledge. CNP overtook counterfeit card fraud, which fell
by 28% to £106.7 million in 2003, while fraud on lost and stolen cards
was also down, by 2%, to £106.1 million. ACS said the falling figures
were the result of increasingly sophisticated intelligence systems which
help spot fraud by tracking unusual cardholder spending patterns. New
“chip and PIN” systems, which are replacing signatures with personal
identification numbers to verify payments at the point of sale, would
also help cut the figures further in coming years, the group said. The
new security measures appeared to be driving criminals to less common
types of fraud, with identity fraud up 45% and fraud at cash machines
growing by 34% to £39 million Fraud at cash machines can vary from the
simple theft of a wallet containing a card and PIN code reminder, to
“shoulder surfing”.-John Ives.
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CLICK HERE TO READ " THE WEEKEND SECTION OF THE HERALD" WRITE TO THE EDITOR ruthsielberg@monthlyherald.com